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Fabric wins Cannes Lion
Scratch and sniff Subway
Fabric wins a new client
Meta releases new Meta Glasses
How to lose friends and alienate people
WE TRANSFORM BRANDS ON SOCIAL INTO SOCIAL BRANDS
From a touchpoint to driving business performance
Scratch ‘n’ sniff billboard blah blah blah
Scratch ‘n’ sniff billboard blah blah blah
92k impressions
Award winner
Scratch ‘n’ sniff billboard blah blah blah
Scratch ‘n’ sniff billboard blah blah blah
92k impressions
Award winner
Scratch ‘n’ sniff billboard blah blah blah
Scratch ‘n’ sniff billboard blah blah blah
92k impressions
Award winner
NEWS HUB
THE LATEST THOUGHTS AND UPDATES FROM THE FABRIC TEAM
12 MARCH 2026 • BY SARAH CHEN
Inside the Depop campaign that made Gen Z actually trust a brand again.
Authenticity isn’t a buzzword — it’s a brief. We ditched the polished look, handed full creative control to creators, and watched the numbers climb.
Influencer marketing
Campaign
05 July 2026 • BY ELLIE MARSH
How a single TikTok sound helped Aldi sell out of their Special Buys.
Authenticity isn’t a buzzword — it’s a brief. We ditched the polished look, handed full creative control to creators, and watched the numbers climb.
Influencer marketing
Campaign
04 July 2026 • by JAMES OKORO
Five things every brand gets wrong about their Instagram grid in 2026.
The grid is back and most brands are still treating it like it’s 2019. Here’s what we’re seeing work right now, and what to quietly retire.
Influencer marketing
Campaign
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London
EC2A 2EZ
Fabric Social (Ireland) Third Floor, 22/24 Great Strand Street Dublin 1, D01 K8E8
© Fabric 2026